Mobile App: Heuristics Evaluation
Usability evaluation of the A&W mobile app based on its adherence to Neilsen Norman Group’s Usability heuristics.
Summary:
Team project by:
Nasrin Zaza
Date Presented:
June 13, 2022 at BrainStation
Sonia Sokhi
Jayden Park
A&W is an American fast-food chain that also operates in Canada.
Their mobile app has a 4.6-star rating but also garners many 1-star ratings regarding its usability.
Digital Product Introduction
Evaluate A&W’s mobile app to identify potential usability problems, and to make recommendations to fix these problems.
To do so, we reviewed the primary task of placing an order through the app.
Objective:
A task flow represents a user's journey through a specific task to achieve a purpose.
The primary task flow we focused on was placing an order.
We carried out secondary tasks within the primary task flow, which included favouriting an order + adding a coupon for further evaluation of the app’s usability.
we chose to test placing an order that consisted of a Mozza burger combo and 5 chicken strips.
Task Flows
A heuristics evaluation is a fast method of finding usability problems in user interface design using established principles or “rules of thumb” for interaction design
Heuristics Evaluation
For our evaluation of A&W’s mobile App, we will be referencing the world Leaders in research-based user experience: Neilsen Norman Group’s Usability Heuristics
Neilsen Norman Group’s Usability Heuristics:
Visibility Of System Status
Match Between The System & Real World
User Control And Freedom
Consistency And Standards
Error Prevention
Recognition Rather Than Recall
Flexibility And Efficiency Of Use
Aesthetic And Minimalist Design
Help Users With Errors
Help And Documentation
Used to identify and prioritize the most serious problems.
Based on the frequency, impact and persistence of the problem.
1-4 rating scale, 4 being the most severe.
Severity Rating: